- Hope Bagozzi, McDonald Canada’s director of marketing took viewers behind the scenes to a photoshoot of a McDonald’s burger to explain why the photos you see in their adverts look differently to those you buy in store. The video shows how their team carefully constructs a burger so each element is shown in the best possible light. The same tools and tricks are used in all food photography from restaurants to food bloggers and show why what you get may be using the same ingredients but looks different. [Vivid Marketing]
- Pokemon has arisen from the depths of your childhood memories into a smartphone app called PokemonGO. To give you an idea of how huge it has become since its release on July 5, consider that it has more active users than any other apps and is set to overtake Twitter in daily active users. If you’ve been seeing Pokemon Go everywhere and are still confused as to what it is read these 9 questions about Pokemon Go you’re too embarrassed to ask. [Vox]
- A homemade low-carb nut and flax bread recipe [Landie Greyling]
- The Tour de France is the hardest endurance event in the world. Over 3 weeks, cyclists ride 3218km which causes serious damage to their bodies. This is how the racing the Tour de France changes cyclists bodies [Bicycling]
- The one vitamin that is crucial to athletic performance [Men’s Health]
- 4 Olympian approved tips to take your running up a notch [Huffington Post]
- Google Earth just got more powerful and this is how to use it to plan your next adventure [Outside Online]
- In November 1944, 36 men reported to the University of Minnesota as volunteers for a 13-month study under research scientist Ancel Keys. This became known as the Minnesota starvation study and is cited as perhaps the most important study on the mental, physical, and social effects of food restriction. This is everything you need to know about the starvation study that changed the world [Refinery29]
- A cooking hack to make rice healthier but be warned you need to prepare it 12 hours before you want to eat it [Delish]
