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The Truth about Kale’s Rise to Popularity {+ Herbivore Kale Chips Giveaway]

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The Truth about Kale’s Rise to Popularity {+ Herbivore Kale Chips Giveaway]

Zissy Lewin
  • How Kale became the most popular green and a chance to win a box of South Africa’s very own Herbivore Kale Chips.
The Truth about Kale’s Rise to Popularity {+ Herbivore Kale Chips Giveaway]

A few years ago the mention of “kale” would have been met with blank stares. Try finding Kale? Forget about it. I’ve been on the kale train since the days where the only place in Joburg you could find Kale was the Rivonia Food Lover’s Market. And that was only on a Wednesday, in the morning. Mid-morning to be exact – too early it wasn’t there, too late and it was gone. Yes I regularly scheduled perfectly timed stops there to get my hands on a bunch.

 

Nowadays, where can’t you find Kale? And it no longer just comes in fresh bunches; Kale smoothies, Kale Salads, Kale Chips, Kale tees, totes and even little kids who go by the name “Kale”.

 

No other food has seen such a rise to superfood stardom and one has to wonder how a humble green leaf reached such heights.

 

A decade ago, Kale was used as décor by the likes of Pizza Hut, because it didn’t wilt, lasted long and looked good in displays.

What happened?

 

A lady called Oberon Sinclair , a PR and marketing genius who was tasked the job of making Kale cool again, and boy has she delivered.

 

Kale by the Years

2009 – Bon Appétit runs a recipe for kale chips by Dan Barber, a renowned New York City chef. Quite possibly the first ever published recipe of kale chips.The Truth about Kale’s Rise to Popularity {+ Herbivore Kale Chips Giveaway]

2010 – Dr. Oz introduces kale to his viewers.

2011 – Gwyneth Paltrow bakes kale chips on the Ellen Show.

2012 – Times Magazine lists Kale as one of the top 10 food trends of the year.

2013 – Kale gets its very own day (It’s October 2, FYI).

2014 – Herbivore Kale Chips, made in Cape Town are launched in South Africa.

 

 

 

 

 

Marketing stints aside there are solid reasons you should be eating Kale;

  1. A serving of kale has more absorbable calcium than a small carton of milk.
  2. Kale is nutrient dense. One cup of raw kale has just 138 kj. It contains 684 percent of your daily requirement of vitamin K, 134 percent of vitamin C and 206 percent of vitamin A. It also has iron, folate, omega-3s, magnesium, calcium, iron, fiber, and 2 grams of protein.
  3. Kale contains phytonutrients. These prevent inflammation and improve the liver’s detox ability. They can even protect brain cells from stress.

 

There are a million ways to eat Kale, but they all require prep. Lucky for you, a fool proof way of getting your kale fix without so much as rinsing a leaf is with a bag of Herbivore kale chips.

 

If you’re like me and your attempt at homemade Kale chips was more Pinterest Fail than Jamie Oliver (there’s a fine line between perfectly crisp and perfectly burned); you’ll appreciate Herbivore’s range of Kale Chips.

 

After discovering kale chips in the US, Capetonian Channel Grantham became addicted and promptly decided to start making her own. That addiction turned into Herbivore Kale Chips which are giving nibbles a good name.

 

Made from Organic, locally farmed Kale, Herbivore Kale Chips are smothered in natural ingredients without preserves, additives or GMOS. Herbivore Kale Chips are then dehydrated to preserve the nutrients and living enzymes found in wholefoods. The result is a healthy snack your body can easily digest and convert into useable energy.

 

Now before you turn your nose up at the idea of kale as a snack, hear me out: Herbivore Kale Chips are crispy, flavourful and have that same “my hand keeps going in for more” thing you get when you open a packet of chips. Except Herbivore Kale chips are actually good for you.

 

Herbivore Kale chips come in three flavours: Birds Eye Chilli (a personal favourite), Cheezy and Sour Cream & Onion. They’ve also go a host of certifications – Certified Organic, Kosher and Halaal. Not to mention they’re vegan and gluten free too. And if that’s not enough, their packaging is bio-degradable and compostable. Yup, you can plant empty Herbivore Kale Chip packets and their boxes into soil or a compost heap, eliminating any waste.

 

Oh yes, it’s not just the chips that are green, Herbivore is committed to sustainable green living from picking ingredients all the way to how you dispose of their packaging.

 

Herbivore Kale Chips Giveaway

Want to try Herbivore Kale Chips for yourself? We’re giving away one box of 12 bags of Herbivore Kale chips with every flavour.

To enter simply tell us what flavours Herbivore Kale Chips come in, which one you’re most excited to taste and why you want to win.

Herbivore Kale Chips are available online here or at health stores, selected Spar stores and Dischem Pharmacies.

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UPDATE: This Competition is now closed. Congrats Greg for winning!

Competition Rules:

By entering you agree to our terms & conditions. Competition closes 8 June 2016

Valid only to residents of South Africa.

This prize has been sponsored by Herbivore

View Comments (8)
  • Bird’s Eye Chilli, Cheezy, and Sour Cream & Onion. Most excited to try Cheezy and I want to win because I’ve never had kale chips before and they sound healthy and interesting! 🙂

  • Cheezy, Bird’s Eye Chilli and Sour Cream and Onion. I have never had Kale chips before so I’m excited to taste Bird’s Eye Chilli!

  • Birds Eye Chilli, Sour Cream & Onion, Cheezy. I love Kale and would appreciate eating Kale chips at my work desk entire day to stay healthy. No stress of washing, cutting and cooking any longer 🙂

  • In order of my personal preference: Birds Eye Chilli, Sour Cream & Onion and Cheezy. Show me the chilli baby! 🙂

  • Birds eye chilli, cheezy and sour cream and onion. I want to try the cheezy flavour as I’m vegan and miss cheese! But I’m trying to win for my friend who loves kale!!!

  • The flavours are – Birds Eye Chilli, Cheezy and Sour Cream and Onion.

    I am excited to try the birds eye chilli… Being Durban born, anything hot excites me 🙂 The hotter the better haha.

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