What You need to get from the H&M For Every Victory Collection

Men's Hooded Running Jacket

7 Pieces to get from the new H&M For Every Victory Collection of Activewear

What You need to get from H&M For Every Victory Collection

On Thursday, H&M unveiled a new high performance activewear line called H&M “For every Victory”. The collection was made with input from the Swedish Olympic team and is inspired by their (H&M designed) Olympic open ceremony uniforms. Each item was tested and tried by the Olympic team.


According to Pernilla Wohfhart, Design and Creative Director at H&M, “This is a collection about performance with great style and the input of the Swedish Olympic team has been invaluable in the creation process. The result is high fashion technical sports pieces for everyone to wear.”


Set against a colour pallet of black, grey, dusty pink and gold H&M For Every Victory celebrates the power of sports and self-belief to transform people’s lives. The official video is narrated by Caitlyn  Jenner with lines such as “To keep going no matter what the obstacles, is what victory looks like” The video features athletes who all had to overcome huge challenges to get where they are.


These athletes include Champion gymnast Chelsea Warner who had to overcome the physical challenges and limited opportunities society affords Down Syndrome athletes. Namibia Flores, the first female Cuban boxer. Mike Coots, surf photographer and shark activist who lost his leg to a tiger shark among others.


Ranging from R149 – R599, we’ve selected the pieces that are worth a trip to your nearest H&M Sport.


7 Pieces from the H&M For Every Victory Collection To Buy


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photo credit: H&M

Zissy Lewin

Zissy Lewin

Zissy is the co-founder of Nutreats. She likes to make things, do things and wear things.
Zissy Lewin

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